Who We Are
Genworth Canada is now Sagen.
While we’ve changed our name, our business remains the same.
Since 1995, we’ve been committed to advancing the housing market across Canada to make homeownership more accessible to first-time homebuyers.
How do we do this?
By bringing innovative default mortgage insurance solutions to lenders and brokers, helping find the right fit for the needs of their customers.
By providing the highest level of service to lenders and brokers, making every deal the most important deal.
By staying ahead of industry changes, working with policy makers, and helping our customers adapt and succeed in new environments.
In the end, our goal is the same as yours, to help homebuyers achieve the dream of homeownership.
Our new brand reflects many of our values that we’ll always hold true…
Our thought leadership that helps understand and adapt to industry changes;
Our never-wavering commitment to our customers and their customers’ needs;
Our full and upfront transparency throughout the transaction process with our partners;
Treating our valued relationships with empathy and respect;
And our industry-leading level of customer satisfaction and service.
Our values are forever, as is our promise.
We believe in aspiring to be the most trusted partner to lenders, brokers and realtors from coast to coast.
Welcome to a new day.
Welcome to a renewed spirit.
Welcome to Sagen.
Genworth Canada is now known as Sagen.
While our name has changed, our promise will always be the same. We aim to be the most trusted partner for lenders and brokers across Canada.
That means we’ll continue to work closely with you to help your deals get through faster and bring you unique perspectives on industry policy changes, all delivered with the same high level of service you’ve come to expect from Canada’s largest private sector mortgage insurer.
While we’re excited to share our new name, Sagen, and our fresh new look, we’re even more passionate about continuing to partner with you and help your submissions become a success for every new homeowner in Canada.
Our Brand Values
We’re here for our partners: Canada’s lenders. It’s our job to keep them informed and equipped with the tools they need.
We always show the thinking behind every decision we make. That’s how you foster trust, and we don’t take that lightly.
We strongly believe that everybody should be treated with equal consideration, care, and courtesy.
We do everything in our power to deliver the exceptional service we’ve always been known for—and find new ways to make it better all the time.
We believe in working smarter. Data informs our decisions, but our people—and their years of experience—drive our innovation.
Whether it’s insights on policy, economics and emerging trends, or best practices for lenders, we’re passionate about sharing our knowledge.