Industry Insights

Stay on top of key industry information with our studies, publications, and insights on homeownership.

Aerial view of houses in a neighbourhood

Welcome to Industry Insights

Helping mortgage industry professionals deliver added value

At Sagen, we’re proud to provide industry-leading knowledge and expertise on the health and state of the Canadian market. Our market research is important to our business on many fronts. It provides the opportunity for us to better understand the buying intentions and homeownership perceptions of various segments within the housing market while offering advice to homebuyers during the homebuying process.

2020 Homeownership & Financial Fitness Study thumbnail with a man and woman looking at a laptop

2020 Homeownership & Financial Fitness Study

Biennially, Sagen commissions a First-time Homebuyer Survey, to analyze key trends among first-time homebuyers who purchased a home within the last two years. The survey results provide deeper insights into Canadian attitudes of homeownership and the financial fitness of today’s first-time homebuyers.


A Better Way to Homeownership

The journey to homeownership is filled with excitement, challenges and choices. Wherever your borrowers are on that journey, we can help you with expert resources and tools at each step. Download the latest issue of our homeownership digest (or browse through past issues).

Fall/Winter 2020

Spring/Summer 2020

Digest cover of A Better Way to Homeownership Fall/Winter 2020 issue