Industry Insights

Stay on top of key industry information with our studies, publications, and insights on homeownership.

Aerial view of houses in a neighbourhood

Welcome to Industry Insights

Helping mortgage industry professionals deliver added value

At Sagen, we’re proud to provide industry-leading knowledge and expertise on the health and state of the Canadian market. Our market research is important to our business on many fronts. It provides the opportunity for us to better understand the buying intentions and homeownership perceptions of various segments within the housing market while offering advice to homebuyers during the homebuying process.

Image with picture of Sagen's 2021 first-time homebuyer survey and financial fitness study cover to indicate it's launch

2021 First-Time Homebuyer Survey & Financial Fitness Study

Our 2021 study provides a snapshot of Canadians’ homeownership attitudes and financial fitness with factors such as social isolation, job loss, remote work and personal sacrifices involved. This study was done in collaboration with Environics Research, the Canadian Association of Credit Counselling Services, and Royal LePage amongst Canadians who purchased their first property within two years prior or plan to purchase within in the next two years.

Download Infographic

Presentation: First-Time Homebuyer Survey & Financial Fitness Study

This presentation provides insight into the financial fitness of those who are intending to or just entering the homebuying process. David MacDonald, Group Vice President at Environics explains the homebuying journey through the eyes of first-time homebuyers and those intending to purchase their first home in the near future. David answers important questions about the buyer’s decision-making process and what considerations were important to them as a result of COVID-19. Download Slides

March is Fraud Prevention Month

Being aware of the various types of fraud in the mortgage industry has never been more important. Click below for an infographic with key findings during the pandemic and tips to protect you and your clients from fraud.

2020 Homeownership & Financial Fitness Study thumbnail with a man and woman looking at a laptop

2020 Homeownership & Financial Fitness Study

Biennially, Sagen commissions a First-time Homebuyer Survey, to analyze key trends among first-time homebuyers who purchased a home within the last two years. The survey results provide deeper insights into Canadian attitudes of homeownership and the financial fitness of today’s first-time homebuyers.


A Better Way to Homeownership

The journey to homeownership is filled with excitement, challenges and choices. Wherever your borrowers are on that journey, we can help you with expert resources and tools at each step. Download the latest issue of our homeownership digest (or browse through past issues).

Fall/Winter 2021

Spring/Summer 2021