Industry Insights
Stay on top of key industry information with our studies, publications, and insights on homeownership.

Welcome to Industry Insights
Helping mortgage industry professionals deliver added value
At Sagen, we’re proud to provide industry-leading knowledge and expertise on the health and state of the Canadian market. Our market research is important to our business on many fronts. It provides the opportunity for us to better understand the buying intentions and homeownership perceptions of various segments within the housing market while offering advice to homebuyers during the homebuying process.

2023 First-Time Homebuyer Trends & Their Financial Fitness
Our 2023 study provides a snapshot of Canadians’ homeownership attitudes and financial fitness. This study was done in collaboration with Environics Research and the Canadian Association of Credit Counselling Services, amongst Canadians who purchased their first property within two years prior or plan to purchase within the next two years.
Download Infographic View Results
2022 First-Time Homebuyer Trends & Their Financial Fitness
Our 2022 study provides a snapshot of Canadians’ homeownership attitudes and financial fitness. This study was done in collaboration with Environics Research and the Canadian Association of Credit Counselling Services, amongst Canadians who purchased their first property within two years prior or plan to purchase within in the next two years.
Download InfographicA Better Way to Homeownership
The journey to homeownership is filled with excitement, challenges and choices. Wherever your borrowers are on that journey, we can help you with expert resources and tools at each step. Download the latest issue of our homeownership digest (or browse through past issues).
Fall/Winter 2022
DownloadSpring/Summer 2023
Download