Industry Insights

Stay on top of key industry information with our studies, publications, and insights on homeownership.

Aerial view of houses in a neighbourhood

Welcome to Industry Insights

Helping mortgage industry professionals deliver added value

At Sagen, we’re proud to provide industry-leading knowledge and expertise on the health and state of the Canadian market. Our market research is important to our business on many fronts. It provides the opportunity for us to better understand the buying intentions and homeownership perceptions of various segments within the housing market while offering advice to homebuyers during the homebuying process.

2022 First-time Homebuyer Trends and their Financial Fitness

Our 2022 study provides a snapshot of Canadians’ homeownership attitudes and financial fitness. This study was done in collaboration with Environics Research and the Canadian Association of Credit Counselling Services, amongst Canadians who purchased their first property within two years prior or plan to purchase within in the next two years.

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Image with picture of Sagen's 2021 first-time homebuyer survey and financial fitness study cover to indicate it's launch

2021 First-Time Homebuyer Survey & Financial Fitness Study

Our 2021 study provides a snapshot of Canadians’ homeownership attitudes and financial fitness with factors such as social isolation, job loss, remote work and personal sacrifices involved. This study was done in collaboration with Environics Research, the Canadian Association of Credit Counselling Services, and Royal LePage amongst Canadians who purchased their first property within two years prior or plan to purchase within in the next two years.

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A Better Way to Homeownership

The journey to homeownership is filled with excitement, challenges and choices. Wherever your borrowers are on that journey, we can help you with expert resources and tools at each step. Download the latest issue of our homeownership digest (or browse through past issues).

Fall/Winter 2022

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Spring/Summer 2022

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