Sagen logo with name

Welcome to Sagen™.

Genworth Canada is now Sagen.

While we’ve changed our name, our business remains the same.

Since 1995, we’ve been committed to advancing the housing market across Canada to make homeownership more accessible to first-time homebuyers.

How do we do this?

By bringing innovative default mortgage insurance solutions to lenders and brokers, helping find the right fit for the needs of their customers.

By providing the highest level of service to lenders and brokers, making every deal the most important deal.

By staying ahead of industry changes, working with policy makers, and helping our customers adapt and succeed in new environments.

In the end, our goal is the same as yours, to help homebuyers achieve the dream of homeownership.

Our new brand reflects many of our values that we’ll always hold true…

Our thought leadership that helps understand and adapt to industry changes;

Our never-wavering commitment to our customers and their customers’ needs;

Our full and upfront transparency throughout the transaction process with our partners;

Treating our valued relationships with empathy and respect;

And our industry-leading level of customer satisfaction and service.

Our values are forever, as is our promise.

We believe in aspiring to be the most trusted partner to lenders, brokers and realtors from coast to coast.

Welcome to a new day.

Welcome to a renewed spirit.

Welcome to Sagen.

A Message From Stuart Levings, President and CEO

Stuart Levings, President and Chief Executive Officer at Sagen

Thanks for coming by, I’m glad you’re here.

You’ve probably noticed that we’ve refreshed our brand. We’re excited to tell you that Genworth Canada is now known as Sagen™. As well as our new name, we’ve also developed a new logo, new brand colors, and our corporate website is completely updated. Why did we do this, you’re asking?

Well for us, this was a great opportunity to do something we’d never done before… to tell our own story. After talking with our employees and customers during this brand renewal, we heard some pretty amazing things about our incredibly high service level, our thought leadership on industry developments and product development, and the fantastic teamwork demonstrated by our incredible staff. We knew that while our visuals would change, these qualities are part of our story and will live forever.

We’ve been one of Canada’s leading mortgage insurance providers for over 25 years and have helped millions of Canadians realize their dreams of homeownership. We are driven by a desire to be the most trusted provider for the lending community across Canada. We couldn’t be more proud of what we’ve accomplished so far but more importantly, the great things we’ll achieve in the future.

Welcome to Sagen™.

Our New Name. A Breakdown.

Really, it’s about an evolution from our old name to our new one.
Definition of Sagen brand name

Given our new Canadian ownership, we felt that “gen” should be a part of our new name. This also takes something from our storied past and brings it with us.

We also wanted to capture our reputation for thought leadership and strategic thinking in our new name, so we introduced the concept of wisdom in the form of the word “sage”, and positioned that to the “front” of our name reflecting its priority to us.

Once again, welcome to our new brand, welcome to Sagen™ (say-jin).

The Result.

Sagen logo with name
Our new name reflects the greatness of our past brought together with our approach to the future.

Same Company, New Name.
And a Renewed Commitment to Serving You.

Members of the Sagen™ management team are excited about this new chapter. Here’s what a couple of them have to say about our new brand.

Debbie McPherson, Senior Vice President, Sales and Marketing at Sagen
Quotation Mark

Our new brand reaffirms our commitment to the trusted relationships we’ve built over the years, and provides opportunities for new thinking and value we can bring to our customers in the future under new Canadian ownership.”

Debbie McPherson

Senior Vice President
Sales & Marketing

Philip Mayers, Senior Vice President and Chief Financial Officer at Sagen
Quotation Mark

Bringing the element of “sage” into our name is truly a reflection of what our investor community has come to expect from us over the years, thought leadership and strategic focus. That will never change.”

Philip Mayers

Senior Vice President
Chief Financial Officer